Marketing and advertising

Linguistic and Technical University
Duration 3 years
Studies online
Received the degree of Bachelor degree

Study direction description

The aim of the studies is to educate professionals working in the field of modern marketing and advertising. The graduate will be able to design the visual identity of the brand, manage the image, as well as create and conduct an advertising campaign in both small and large enterprises.

Key subjects for the specialization:

  • Advertising campaign;
  • Advertising strategy;
  • Propaganda and influencing
  • Modern media
  • Designing the visual identity of the brand
  • Media image management
Document obtained Diploma

What will you learn?

You will master the communication of business organizations with market participants, customers, contractors, representatives of social and political authorities, the media and opinion-forming circles.
You will learn how to use marketing instruments and tools, including online and research.
You will prepare and implement marketing and PR plans.
You will learn to analyze the image of the company and activities in the field of image changes. You will understand the ways of creating the brand of the product and the company.
You will understand the ways of creating the brand of the product and the company.

Job prospects

A specialist in marketing and public relations departments
Marketing and public relations agencies
Press spokesman.

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Job offers in the chosen field of study

Available Job Offers

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  • Goleniów, ul. Tadeusza Kościuszki 10b
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