The aim of the studies is to educate professionals working in the field of modern marketing and advertising. The graduate will be able to design the visual identity of the brand, manage the image, as well as create and conduct an advertising campaign in both small and large enterprises.

Key subjects for the specialization:

• Advertising campaign;
• Advertising strategy;
• Propaganda and influencing
• Modern media
• Designing the visual identity of the brand
• Media image management